Expert notes

Some thoughts on development, production
and future markets

Should you invest in a mobile app?

Mobile is the new black, but does that mean you should release an app for your brand for the sole purpose of following fashion trends? Absolutely no. Mobile channel is an extension of your other marketing activities.It has it's own goals, metrics and role in business model. Let's take a closer look.

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Author

Nick Mortikov

Market trends

There's a lot of buzz around mobile apps and statups, people tend to forget that another type of product exists among numerous variations of social networks, messengers and achivement badge collections. Mobile sollutions for bussiness are doing great in the developping landscape of modern tech. These kind of tools don't have investor's millions, they are rather made for already existing and thrithing companies to help them overcome the growth bottlenecks and conquer new hights.