Payday loan app for the Republic of Georgia
iOS / Android / App architecture / Back-end integration / ReactiveCocoa / UX/UI design
The Georgian financial services market is one of the fastest growing in Europe. No surprise it was of strategic importance for 4finance to have its share there. Retaining loyal customers is a much smarter choice than constantly spending marketing budget on attracting new ones. Mobile applications had shown great potential in increasing loyalty towards the brand and client’s lifetime value (LTV) as a result.
Each country is unique, its people and the way they interact with mobile devices, law regulations — there's always a catch that poisons your life as an app developer. Lithuania has Asmens Kodas that helped a lot. Citizens of the Republic of Georgia have personal IDs that seem to have a similar purpose, but it worked not the way we’ve expected due to infrastructure problems. Finally, back-ends of payday loan services, banks and government structures are tremendously different in complexity, quality and stability.
- Integration with local payment systems and bank APIs;
- Up-to-date information on current loans, new products and special offers;
- Localization to native language.
The app has almost 10 000 installs and a high conversion rate (from an install to an active user). Statistically, customers acquired through the mobile channel have a higher average return rate and thus are more attractive for the business. Also, they are more interested in other Vivus.ge products.
Head of Development
Android design and architecture