In Russia’s burgeoning market of e-microloans, SMSFinance has already been established as a leader. To secure its leadership as a short-term e-loan provider serving all regions of Russia, SMSFinance has launched mobile access to its products, tailoring the native app to be a precise fit for the client’s business model. SMSFinance strives to provide a complete and rewarding experience to its customers.

Challenges

The e-microloan leader was troubled by inconsistent user experience on the mobile website, which generated low conversions and damaged its reputation. We suggested a native mobile app as a modern, reliable, and customer-friendly solution. However, a separate app raises another problem: first-time customers have to provide large amounts of personal data and confirm their identity, usually by answering a call from a bank or visiting the nearest bank/partner office, which defeats the very concept of a mobile experience.

We took it upon ourselves to eliminate such complications and turn the app into an efficient tool for receiving a microloan remotely and almost instantly.

Features:

• instantly calculate the best loan for you based on the amount, period, and interest rate before registration or log in;
• estimate the best deal possible based on the loan term, amount, and interest rate;
• the money transfer takes about 12 minutes on average—no office visits or phone calls required;
• flexible money transfer options include bank transfer and e-wallets;
• live status updates on the current loan and loan history;
• built-in loyalty program.

Results:

Doubled mobile conversion.

Customer feedback shows that the SMSFinance app is the most convenient and user-friendly service among the competition.