LIME payday loan provider goes mobile

an app for loyal customers


Android, Sketch

About the project
Making of

How did your business reach the decision that it needs a mobile app? What goals do you want to achieve? What problems should it solve? Any project must start with these questions. Even within one business model, there can be a variety of tools that work for one, but not for the other. A mobile app, like any tool, can have different applications on its own.

Payday loan provider LIME is an ideal client for us. They came with the answers prepared


The LIME marketing team already had a mobile website. The conversion/bounce rates were satisfactory. Unlike several other cases, the need for the app came from the core clients. Using the mobile website daily was inconvenient for them.


A mobile app works great for simple, repeated actions. Tap the icon and see the balance immediately. Using the existing template or history to transfer funds is much easier through the app. The best way to demonstrate this is with customer journey analysis and by before/after retention rate comparison.


  • The first release version had no "register" option, since our audience are already registered clients. This saved us time.
  • The architecture was designed to give the app some flexibility, so it won't need a major redesign to add options for new users, change payment processing, or show some offers in the main menu. The app will evolve naturally and with minimal effort.
  • A user can add credit card details and connect it to their account right in the app, without switching to web view. Why is this essential? Often such additional functions are redirected to the website, or html forms rendered inside the app. This disrupts the user experience and lowers the chances the customer will ever return.

Project team

Alice Korneva

Project Management

Leonid Strukov

Android design and architecture

Diana Raspopova

Android development

Oleg Leskin

Android development

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