Happy Mama

a mobile app for one of the largest
communities in russian web

Technologies:

iOS / Android / API Integration/ UI/UX Design

About the project
Making of

Change the look, but keep the feel

The client asked specifically for a design that will look different from their current one they had on a website, and that was a real challenge for the design team to keep the mood and style, yet make it look like a stand-alone product.

Before the production phase we’ve made interactive prototypes for both platforms according to flat and material design guidelines.

Teamwork

We were very lucky to have an experienced development team on the client’s side. They've managed to build a great API perfectly fitting to our mobile application and added new features on our demand. On our side, the project was in good hands: Diana — Android team lead, and Lisa — iOS team lead.

Going mobile

Some of the features could not be fit into the mobile version. For example, we had to drop the status box in the user profile. Others, like pictograms for one, two or more children had been reworked to fit into the mobile device screen even if there are 4 or more children in the family.

The mechanic and design concepts for comments changed several times before a convenient solution for mobile devices had been found.

The key feature

The main distinctive feature that adds value to the app is pregnancy planner. A detailed day to day calendar with information and advice on each stage of pregnancy, plus the social network allows to find mothers on the same stage and discuss the common problems and solutions.

Project phasing

Change the look, but keep the feel

Teamwork

Going mobile

The key feature